Home Label Size Guide

What Label Size Do I Need?

Choosing the right label size depends on what you're labelling, what printer you have, and how much information needs to fit. This guide helps you pick the right size for every common use case.

All sizes below are available in the OpenLabelMaker editor — just select your size and start designing.

Quick Size Picker — By Use Case

📦

Shipping Labels

Enough space for sender, recipient, tracking barcode, and handling notes.

✉️

Address Labels

3–4 lines of text: name, street, city, postal code.

🔖

Return Address Labels

Small labels for the sender corner. 2–3 lines of text.

📊

Barcode / Inventory Labels

Barcode + SKU + product name. Needs enough width for the barcode to scan.

Zebra: 2×1" or 2.25×1.25"
🏷️

Product Labels

Product name, description, price, barcode. Depends heavily on product/packaging size.

Small: 32 × 57 mm (jars, bottles)
Medium: 54 × 101 mm (boxes)
📁

File Folder Labels

Narrow labels for folder tabs. Usually 1–2 lines of text.

Sheets: Avery 5066 (⅔×3⁷⁄₁₆", 30/sheet)
DYMO: 99017 (12 × 50 mm)

Label Sizes by Printer Brand

DYMO LabelWriter

DYMO uses rolls of die-cut labels. Each roll has a specific product code. Common sizes:

Product CodeDimensionsLabels/RollBest ForTemplate
9901028 × 89 mm130Standard addressOpen →
9901236 × 89 mm260Shipping, wide addressOpen →
9901454 × 101 mm220Large shippingOpen →
1135432 × 57 mm1000Multi-purpose, barcodesOpen →
9901959 × 190 mm110Lever arch filesOpen →

View all 30+ DYMO sizes →

Brother QL

Brother QL printers use DK-series die-cut and continuous rolls.

Product CodeDimensionsLabels/RollBest ForTemplate
DK-1120129 × 90 mm400Standard addressOpen →
DK-1120262 × 100 mm300ShippingOpen →
DK-2220562 mm continuous30.48mCustom length labelsOpen →

View all Brother sizes →

Thermal Printers (Zebra, Rollo, MUNBYN)

Most desktop thermal printers use standard fanfold or roll labels.

SizeDimensionsBest ForTemplate
4×6"101.6 × 152.4 mmShipping (UPS, FedEx, Amazon FBA)Open →
4×3"101.6 × 76.2 mmProduct labels, warehouseCustom →
2.25×1.25"57 × 32 mmBarcode, price tagsCustom →

View Zebra sizes →

Avery & HERMA Sheets

Sheet labels print on a standard inkjet or laser printer. Multiple labels per sheet.

Product CodeLabel SizeLabels/SheetBest ForTemplate
Avery 5160 / L71601×2⅝" / 63.5×38.1mm30 / 21Address labelsOpen →
Avery 5163 / L71652×4" / 99.1×67.7mm10 / 8Shipping labelsOpen →
Avery 5167½×1¾"80Return addressOpen →
Avery L716399.1 × 38.1 mm14Multi-purposeOpen →

View all Avery sizes → · View HERMA sizes →

Tips for Choosing the Right Size

1.

Start with your content

How many lines of text? Do you need a barcode? A logo? More content = bigger label. Address labels (3 lines) can be small; shipping labels with barcodes need more space.

2.

Check your printer

Your printer determines which label sizes you can use. DYMO and Brother use specific rolls. Thermal printers use specific fanfold or roll sizes. Sheet labels work on any inkjet/laser printer.

3.

Consider readability

If the label is scanned by a barcode reader, make sure the barcode is at least 25mm wide. For text, 8pt is the minimum readable size — smaller labels mean less text or smaller fonts.

4.

Match the surface

A label should fit comfortably on the item without wrapping around edges or hanging off. Measure the flat surface area before choosing a label size.

5.

Cost per label

Smaller labels = more per roll = lower cost per label. If you're printing thousands, the savings add up. Don't use a 4×6" label for something that fits on a 32×57mm label.

Still not sure?

Open the editor and browse all 500+ label sizes. You can see the exact dimensions and try different sizes before printing.

Browse All Sizes in the Editor →